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Why exactly is less more?Posted Wednesday, September 10, 2008, at 9:18 PM
I went down the snack aisle the other day at the big conglomerate grocery store (that we all know and dislike, but go to anyway), in search of some crackers…just a box of plain old crackers. This was no easy task. I found chicken flavored thins (have you ever seen a thin chicken?), bacon and ranch flavored crackers, rosemary and olive oil wheat Triskets, basil and tomato crackers and cheese crackers of all kinds.
There are low-fat crackers and regular old fat crackers (although I think they call them "original").
If I want bacon, I'll fry it. If I want chicken, I'll bake it (ok, maybe I'll fry it). If I want Rosemary, I'll call her on the phone. If I want ranch, I'll make a salad or ride a horse in the direction of one. If I want olive oil, I'll pay nearly seven bucks for a bottle for it, or I'll tune in for a Popeye cartoon. If I want cheese, I'll buy a brick of it. If I want basil and a tomato, I'll buy some basil and I'll buy (or better yet, I'll pick) a tomato.
I finally found an "original" box of wheat crackers and paid more for them than anything on the shelf.
I proceeded to the aisle of salad dressing. Now's the time for Ranch. But no, I had to wade through the creamy cucumber, the raspberry, the "free" this and the "low" that and again the bacon ranch and the poppyseed and the rest.
I fail to understand how things that contain less can cost more. If it's fat free, it's priced higher…looks to me like if you don't get the fat, you don't get your money's worth…they oughta charge less. If it's "low" sodium, then the makers obviously didn't put the usual amount of salt in it, so how can they charge more than the sodium-loaded product?? Go figure. Again, we're not getting our money's worth here.
The theory seems to work oppositely for high-fiber items. High fiber bread is half again the price of regular bread. So, in this case, more IS more, as opposed to the LESS is more theory with crackers and dressings.
Skim milk would be another realm altogether. Seems to me that you should start at the top with whole milk, with it being the most expensive. Take that same gallon of milk down to 2% fat, and I'd say they oughta knock off at least 50 cents. And when they take it down to the "skim" level, a gallon should be about half of the whole milk price per gallon. It only makes sense. The dairy company keeps all the fat and puts it into ice cream or cottage cheese (certainly not Skinny Cows) and they're making another profit off of what we've already paid for!
And soda (or "pop" as they say in the "nawth")…If a regular Coke costs a dollar from a machine, then you should be able to insert a dime and have a sugar free, caffeine free or "Zero" Coke "pop" out….but, alas, I've tried to no avail.
And coffee….if they take out the caffeine, then they shouldn't be charging us for it.
And finally, something with which each of us can identify….Gasoline! Leaded is more, correct? And so, why exactly is "unleaded" approaching four smackers a gallon? It should be around 45 cents, as I see it. They, much like Minnie, have "gotten the lead out!"
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